FIFA 13

Language 

The console logo, background image and web address are all for a targeted audience. The background image is of a famous football player who is celebrating a goal. This is related to all people who watch football. This is the reason is that young people are more likely to be interested as it catches their eye as they recognise the famous player .

Institution

The game was produced by Electronic Arts Inc and is available on multiple platforms. The original game was produced for FEATURED PLATFORMS:

·                     PC Games

·                     Xbox One®

·                     PlayStation®4

·                     Xbox 360®

·                     PlayStation®3

·                     Wii™

·                     iPhone

·                     iPad

·                     Android

·                     Facebook Games

Audience

This looks like it would be targeted at an audience of mostly males as most of the population that brought the FIFA 12 was males and that was expected to happen again.

Representation 

The stylistic cover design makes it difficult to see race or ethnicity. But what we do see is that the player is celebrating a goal as the whole point of the game it to score a goal.